MEH Solutions is a center for cross-media intelligence driving change, revenue and relevance at scale for media, research, not-for-profit and technology clients - it is not "meh". While "meh" means many things to many people my favorite use is as an adjective meant to suggest the "uninspiring or unexceptional". In contrast, MEH Solutions harnesses the power of innovation, insights, inspiration and hands-on thought leadership to create possibilities to grow audiences and revenues in these disruptive times.
INTRODUCING MEH SOLUTIONS
MEH Solutions, LLC, was first established in 2001 to provide media planning, ad sales marketing and state-of-the-art broadcast production services to a full spectrum of broadcast clients, inclusive of digital and mobile platforms. Clients included MSNBC, Discovery Networks US, Seiniger Advertising and Edgeworx. Projects ranged from cross-network Upfront package development -> to paid and barter Media Planning -> to selling creative services in both print and HDTV production. Today, MEH Solutions is a 360° multi-platform strategic marketing, research and media intelligence consultancy for media, research, technology and non-profit clients. At MEH Solutions, we overcome the challenges of tomorrow, today.
Mary Ellen Holden is the Founder & CEO of MEH Solutions. She is a proven cross-functional team leader driving revenue and building multi-platform audience engagement at scale for media companies, content providers and advertisers. A B2B and B2C strategist with deep local media pedigree connecting consumer touch points to amplify brand messaging. She is frequently invited to provide views on the competitive media landscape based on a deep understanding of the convergence of technology, data, content, distribution, audiences and advertising. Holden is also an active participant in round tables on multi-platform media/metrics, local broadcasting and “walled gardens".
Concurrently, Holden is an Advisor and New York Council Lead for the Geena Davis Institute on Gender in Media. Under the direction of the CEO, she is responsible for strategy, brand, program, partner and business development for the Institute in the New York market. In this capacity she leads initiatives with decision makers in the entertainment industry, corporations, advertising agencies and NGOs invested in the elimination of gender disparity in media which feeds unconscious bias off screen and in the real world. The Institute is committed to changing the on-screen media landscape (including advertising) to reflect increased intersectionality in society. The Geena Davis-Inclusion Quotient (GD-IQ) machine learning tool, developed in partnership with Google and the USC Viterbi School of Engineering, provides real-time data analytics on gender and diversity using video and audio recognition software. Research proves that positive portrayals in media can inspire women and girls to pursue careers and make lifestyle changes that challenge stereotypical roles.
Prior, Holden was the Senior Vice President of Marketing and Research at the Newspaper National Network LP/N3 Digital where she led Marketing and the Research team for Delaney’s 2015 Publisher of the Year Runner-Up. Earlier, Holden established herself as a cable television expert, holding senior level marketing and business development positions at USA Network, MSNBC and Nickelodeon. Accomplishments included branding and rebranding #1 ranked USA Network, repositioning MSNBC as “The Whole Picture” during the crucial 2000 election, and spearheading cross-company marketing integration for Nickelodeon.
Holden is also known for her leadership and innovation in the digital space. As Chair of Barry Diller’s cross-company promotion committee, she cemented alliances for the USAi/IAC portfolio of traditional and digital assets including Ticketmaster, USA Films, SyFy, Citysearch.com, Hotel Reservation Network (hotels.com), santa.com, HSN and USA Network. She was part of the executive team that introduced HSN two-minute short shopping segments on USA and televised the digital only santa.com parade on USA Network. Holden also negotiated digital barter partnerships with Tech TV, newsweek.com and washpost.com for MSNBC.com.
Holden started her career in the promotional licensing and sports marketing arena conducting consumer promotions and live events for the United States Olympic Committee, Whitbread Round the World Race, Hanna-Barbera, Jim Henson Productions and Twin Peaks.
ABOUT MEH SOLUTIONS